I just read this e-book, simply because, according to my friend this book is written by some of the ingenious individuals who foresaw and also profited even from the financial collapse. - Sunita
I heard people are using this e-book as a Self-help guide to investing. I recently finished studying it, and never have experimented with any of the strategies; however they all appear to make sense. - Rajiv
A fantastic guide overall. Quite different from almost all other value investing publications because it concentrates on finding unique scenarios that are best to invest in. - Alexis
This particular e-book really opened up my eyes to some fresh opportunities and possibilities that while investing I should be looking for. Once you have read this traditional value investing book you will learn a lot. - Kavita
I really like the writer of this book. It is simple, properly explained, amusing, relevant, and incredibly well planned. This particular e-book is really a holy bible for dealing with unique circumstances in the market. - Saurabh

History of Archies Ltd.

1990

- Archies Greetings and Gifts Pvt. limited was incorporated on 22nd May, and took over the partnership firm. The Comp. was converted into a Public Limited Company. Subsequently a fresh certificate of incorporation was issued on 7th April, 1995.

- The Comp. is currently engaged in the manufacture & trading of wide range of cards, stationery & gift items. The company manufactures about three lakh cards a day.

- The Comp. entered into a technical collaboration with American Greetings Corp., USA for designs. The items were sold under the brand name of 'Paper Rose'.

- Archies also entered into a technical collaboration agreement with Gibson Greetings Inc., USA for production & marketing of their designs under the brand name 'Fine Expressions'.

- Archies has a licence from Helpage India, & institution that cares for the less previleged & elderly people & the Comp. creates an exclusive range of greeting cards in the name of Helpage India.

1996

- The Comp. designed one or more concept for sending greeting cards called 'Forgiveness Day'. The installation of some new state-of-the-art machines, increase in the number of galleries and general growth in greeting card industry enabled the Comp. to increase its turnover & consequently its profitability.

- The Comp. diversified into music industry & launched two cassettes `Listen to my heart' an instrumental cassette in February 1997, on the occasion of Valentine day & 'Volume of Love', the collection of Hindi pop songs in May 1997.

- The Comp. undertook to release one more album 'Ae Mere Vatan' to commemorate the 50th year of independence day.

- 21,04,000 No. of equity shares of Rs 10 each issued, subscribed and paid-up. 11,46,000 No. of equity shares were issued at a prem. of Rs 60 per share in May, of which 90,000 shares were issued & allotted to promoters, directors on a firm allotment basis.

- Of the remaining 56,000 shares were reserved for allotment on a preferential basis to employees of Comp. [only 8,600 shares taken ups]. Balance 10,00,000 shares along with 47,400 shares & taken up by employees issued to the public. Additional 3,700 shares allotted to round off.

1997

- The Comp. made a foray into a new venture-Music & a separate division. The division released 10 high quality recordings which were well received in the market. The Comp. automated its production process with the latest machines. Twenty nine outlets were established during the year.

1998

- 76 franchisees were added & as at 31st March, 1999 there were 386 Franchisees.

- The Comp. appointed distributors in USA, UK & Canada. Besides the Comp. has 14 franchisees outside India.

- The Comp. undertook to develop inhouse scanning facilities and install automatic envelope making machinery, insert-pasting machinery, automatic greeting card folding machine, fully computerised paper cutting machine, card packing machine & five colour offset printing machine.

- The Comp. came out with a novel concept of Vision 2000 stores which would be committed to Archies with 85% of shelf space. Moreover the stores being bigger, would provide perfect ambience for shopping with new consumer friendly furniture & fixtures of international quality.

- Also, a very innovative system of recorder ticketing was introduced for effective inventory control. Two such stores, one at Nagpur and the other at Delhi were opened.

- The Comp. recently introduced cards in Indian language such as Marathi cards for Sankranthi, Gurumukhi cards for Baisakhi & for Khalsa Tricentenary celebrations.

- The Comp. also introduced advertising campaign showing people a million ways to celebrate in the millennium & to make their occasions extra-special with cards & gifts from the company.

- To further strengthen the position in its core business, the company entered into a tie-up, with Portal Publication USA for their exquisite range of cards, posters and streamers including the best selling cards of Anne Geddes, the world renowned photographer.

- New Delhi-based Archies Greetings and Gifts Ltd [AG&Gs], has tied up with Kingsley of UK to launch the `Kingsley' brand of greeting cards in India.

- Archies Greetings is a leader in the greeting cards segment. Besides, it manufactures stationery & other gifts.

- Archies went public in 1996 with an issue of 10.56 lakh equity shares at a premium of Rs 60 per share totalling Rs 7.40 crore. Of the company Rs 3.25 crore post-issue equity, 67.51 per cent shares are held by Moolchandanis, 7 to 9 per cent by domestic funds & the balance is with the public.

1999

- Archies Greetings & Gifts announced a 1:1 bonus for its shareholders on an equity base of Rs 3.25 crore.

- Recently, Archies has introduced its millennium 2000 & vernacular cards in Marathi, Sankranti & Gurumukhi.

- Archies Greetings and Gifts Ltd [AGGLs], a Delhi-based Comp. engaged in the greeting cards & gifts business, has recently test launched its range of perfumes & deodorants for men & women & also room fresheners as brand extensions in the gifts business.

- The New-Delhi-based Archies Greetings and Gifts [AG&Gs] is set to commence valuing the `Archies' brand.

2000

- The Comp. has launched a new range of greeting cards which are in Hindi. It has introduced a total of 45 designs.

- On the occasion of Ram Navami, Archies Music, a division of Archies Greetings & Gifts limited has introduced Ram-Ramaiya, a soulful rendition of Ram Bhajans.

- Archies has introduced an attractive range of cards to celebrate Easter.

- Archies Greeting & Gifts has launched a wide range of special cards, gifts & posters on the occasion of Father Day on 18th June.

- The Comp. has launched Sports Deodorant, in two variants, Boyz Sports & Gals Sports. - The Comp. has launched e-cards for forthcoming festivals of Navroz & Ganesh Chaturthi. - Archies Greetings & Gifts limited in a tie-up with Tera Jadoo Chal Gaya, has introduced a range of merchandise featuring the film stars, Abhishek Bachchan & Kirti Reddy. - Archies Greetings and Gifts is all set to launch its new product 'Third party gift' through archiesonline.com from September 16.

- The Comp. has launched a new range of cards on the occasion of Bijoy or Durga Puja & Vijaya Dasmi in the South.

- Archies Parfum, a division of Archies Greetings and Gifts Ltd., has introduced a three-in-one gift pack for Diwali.

- ARCHIESONLINE.COM a 100 per subsidiary of Archies Greetings and Gifts Ltd [AG&G Ltds] has launched a unique gift package for cyber crazy friends.

- Archies Parfun, a division of Archies Greetings & Gifts limited has introduced a `Twin Christmas Surprise' pack.

- Archies Music, the music division of Archies Greetings and Gifts Ltd, has launched two albums of Christmas Carols. The Joy of X'Mas & The Magic of Christmas.

2001

- Archies Greetings & Gifts limited has introduced a range of cards, gifts & e-cards on archiesonline.com for Valentine Day.

- Archies Greetings & Gifts Lts. has introduced a range of cards on the occasion of Women Day, It has introduced eight card designs and 10 e-cards.

- The Comp. has introduced a range of cards & e-cards to celebrate Easter on April 15.

2002-Archies Greetings and Gifts Ltd has informed BSE that the Comp. has tied-up with the following parties for sale of their products through its franchise network:

Cadbury India Ltd for sale of their chocolates & other products.Taneja Mines Pvt. Ltd for sale of their Divinity range of products.

2003 -The Comp. has unveiled a new range of HelpAge cards, calendars & other stationery.

-shareholders have approved to delist equity shares from Pune, Madras, Calcutta, Delhi, Ahmedabad & Jaipur Stock Exchanges.

2004

-Archies Limited has informed that the equity shares of Comp. have been voluntary delisted from the Jaipur Stock Excange limited w.e.f. November 29, 2003 & The Stock Exchange, Ahmedabad w.e.f. January 15, 2004.

-Archies Limited has informed that the Equity shares of Comp. have been voluntary delsited from the following stock exchanges : 1s] Madras Stock Exchange limited wef January 19, 2004; 2s] The Delhi Stock Exchange Association limited wef January 23, 2004; 3s] Pune Stock Exchange Ltd .wef January 23, 2004.

2006

-Archies open its biggest Gallery in Pacific Taj, Agra

2007

-Archies Limited has informed that: 'The Comp. Secretary Ms Rupa Sarkar has resigned w.e.f. 8th December 2007 & Mr. P. C. Joshi will take charge w.e.f. 17th December 2007 as a Comp. Secretary & Compliance Officer of Company'.