History of Colgate-Palmolive [Indias] Ltd.

1937

- The Comp. was incorporated on 23rd September, as a private limited company. The Comp. Manufacture & market dental care products [dental cream & tooth powders], hair care products [hair oils, shampoos, brilliantines] & other personal care products such as shaving creams, & lotions, face creams, baby powder, talcum powder, etc. The products are marketed under the trade marks 'Colgate'. 'Palmolive', 'Halo' & 'Charmis'. - A distribution set up was also developed on an all-India basis with warehouse facilities in Mumbai, Chennai & Calcutta.

- Colgate-Palmolive Company, U.S.A. supplemented this reinvestment by providing, technical assistance, new product information & its worldwide developments in quality dental care & other personal care products. The Comp. has its own research & development facilities.

1978

- The object of offer for sale of shares made to the Indian public during November was to reduce the non-resident holding to 40%. This offer for sale was made by Colgate-Palmolive Company, U.S.A., to the resident-Indians public to comply with FERA, 1973. As a result, 11,79,000 No. of equity shares of Rs 10 each were offered at a premium of Rs 15 per share.

- Shares sudivided on 29.9.1978. 19,50,000 bonus shares were then issued in prop. 130:1.

1982

- 19,65,000 Bonus equity shares issued in prop. 1:1.

1985

- 39,30,000 bonus shares issued in prop. 1:1.

1987

- 78,60,000 bonus shares issued in prop. 1:1.

1988

- The Comp. received a licence for producing 24,000 tonnes per annum of fatty acids. It also registered with DGTD for production of 30,000 tonnes of toilet soap per annum.

- Orders were placed for setting up a fatty acid plant with an annual capacity of 20,000 tonnes & a toilet soap plant with an annual finishing capacity of 15,000 tonnes.

1989

- 1,57,20,000 bonus shares issued in prop. 1:1.

1991

- The Comp. launched new Colgate Gel Toothpaste, Palmolive Extra Care and new Palmolive soap & relaunched a high quality colgate Plus and other toothbrushes.

- 1,88,64,000 bonus shares issued in prop. 3:5.

1993

- The Comp. participated in the global launch of Colgate Total Toothpaste & Asia/Pacific regional launch of Protex Soap.

- The Comp. proposed to negotiate with appropriate global partners for the necessary technology needed to implement vertically integrated projects & diversification into high technology areas to effect import substitutions for a range of materials.

- During September, 112,92,735 No. of equity shares of Rs 10 each were allotted at a premium of Rs 50 per share to Colgate Palmolive Company, U.S.A. with a view to raise its shareholding to 51% of subscribed capital. 615,96,735 bonus shares issued in prop. 1:1.

1994

- The Comp. acquired the oral hygiene business of Hindustan Ciba-Geigy Ltd.

- The Comp. offered 123,19,347 No. of equity shares of Rs 10 each at a premium of Rs 10 per share on Rights basis in the proportion 1:10 [all were taken ups]. 2,40,000 shares of Rs 10 each were issued to the employees at a premium of Rs 10 per share on an equitable basis [Details of allotment non-knowns].

- Also, 2,49,795 No. of equity shares of Rs 10 each at a premium of Rs 1 per share were issued to Colgate Palmolive Co., U.S.A., on preferential allotment basis to maintain their shareholding at 51%.

1996

- The Comp. launched colgate fresh stripe tooth paste & palmolive naturals soap in personal care products segments, Keratin Treatment Shampoo & Palmolive optima in Hair care segment during the year. Axion dishwashing paste was test launched in Maharashtra.

- The Comp. established a modern facility at Aurangabad to manufacture Dicalcium phosphate, a key ingredient for toothpaste.

- Passion Trading and Investment Co., Ltd., Jigs Investments Ltd., Multimint Leasing and Finance limited & Camelot Investments Comp. Ltd. are subsidiaries of Company.

- The Comp. established a wholly-owned subsidiary at Hetanda in Nepal in June 1988. The facility will manufacture tooth paste & tooth powder initially.

1998

- The Comp. received a licence for producing 24,000 tonnes per annum of fatty acids.

- The Comp. paid a dividend of Rs.4.50 per share in 3 instalments first interim Rs.1.60 second interim Rs.1.60 & final of Rs.1.30 per share. - Colgate is the market leader in oral care with its toothpaste commanding a market share of over 60 per cent, followed by Hindustan Lever with around 35 per cent.

- The Monopolies & Restrictive Trade Practices Commission [MRTPCs] has, in an interim order, directed Colgate to withdraw its long-standing 'Suraksha Chakra' advertisement within two weeks.

- HLL has taken Colgate to the MRTPC over claims made by its recently launched toothpaste - Colgate Dental Cream Double Protection [CDC-DPs] - a variant of popular Colgate Dental Cream [CDCs].

- Colgate-Palmolive is one of few multinational stocks which have failed to outperform the market in the recent past.

- In its recent launch the Comp. has launched Colgate Double Protection tooth paste for entire family.

- Colgate-Palmolive has finally signed up with the depository even as Sebi has sent out a note of warning to the remaining six companies.

- Colgate-Palmolive [Indias] Ltd, a market leader in the toothpaste segment, suffered heavy setback during the first half of current year due to stiff competition.

- The Comp. has established the Dicalcium Phosphate [DPs] manufacturing facility at Aurangabad.

- Colgate-Palmolive had launched the ad campaign for its new product Colgate Double Protection toothpaste in competition with rival brand Pepsodent from the Hindustan Lever stable.

1999

- The corporate has launched the `Colgate Double Protection', `Colgate Total' & `Colgate Sensation'.

- The Comp. started a new research & development centre, a manufacturing facility in Nepal, & completed a dicalcium phosphate facility in Aurangabad.

- A three-judge bench of Supreme Court allowed the appeal of Colgate Palmolive [Indias] Ltd with regard to the use of `Suraksha Chakra' in the advertisements of company toothpaste.

- The re-launch of Pepsodent in July, & launch of Rs 3.50 a sachet of Pepsodent with a convenient nozzle has helped Colgate-Palmolive to increase its market share.

2000

- The Comp. has introduced two new variants to its Palmolive Naturals sopa range & has revitalised its sandalwood soap.

- The Comp. has launch of two new variants in its Palmolive Naturals range of beauty soap lime & milk cream.

- The Comp. has relaunched Colgate Gel as `Colgate Fresh Energy Gel.'

- Colgate-Palmolive [Nepals] Pvt. Ltd., a wholly owned subsidiary of Colgate-Palmolive [Indias] Ltd, has informed the stock exchange that a small group forcibly entered the plant of Colgate-Palmolive [Nepals] at Hetauda industrial estate & denoted two explosive devices.

- The Comp. has launch of its International Palmolive Shave Gel and Palmolive Shave Foam in response to growing consumer interest in skin conditioning benefits.

- Colgate has relaunched its Cibaca toothpaste as All New Cibaca Top.

- The Comp. has entered into a strategic tie-up with Calcutta-based First-net Solutions Ltd, under which both partners will go for joint sales promotion of Colgate Fresh Energy Gel toothpaste on the Web portal, Yantram.com.

- Oral care major Colgate-Palmolive [Indias] limited has made a foray into a new category of herbal care with the launch of 'Colgate Herbal' touted to be a vehicle for increasing the company rural market penetration over a period of time.

- Colgate-Palmolive has relaunched its moisturising cold cream Palmolive, Charmis in a new pack.

- Colgate-Palmolive [Indias] has launched its new Zig Zag toothbrush.

- Colgate India has launched Colgate Navigator toothbrush in India.

- The Comp. has launched the double-action Palmolive shaving cream -- 2-in-1.

- The Comp. has launched the Naturals Line of toilet soaps in transparent bars that come in see-through packaging.

2001

- Colgate-Palmolive [Indias] limited has launched its biggest national-level consumer promotion involving its toothpaste, toothbrush and soaps.

- Colgate-Palmolive [Indias] limited has launched international cleaning product -- Ajax in the Indian household products category for summer.

- Colgate Palmolive [Indias] Ltd on July 18, announced a special one-time dividend of Rs 4.75 per share. The Comp. said this would entail a total outgo of Rs 123.63 crore including the Rs 11.44 crore tax on dividend.

2002

-Graeme Dalziel, appointed as MD Of Colgate Palmolive India for a period of 5 years

-Colgate has hiked its market share from 45.9% to 50.2% in the toothpowder segment with the new strategies of consumer centric promotional initiatives, impactful visibility & an add campaign featuring sunil shetty.

-Percept D'Mark has signed a deal with Colgate Palmolive, to offer miniature of cricket stars in the dental pack.

-Colgate Palmolive has succeeded in the appeal challenging the MRTP Commission order.

-Colgate-Palmolive launched its first miniature collectibles of India Top Cricketer's 'collect your cricketer' promotion.

2003

-Colagate-Palmolive has divested its stake in its subsidiary Camelot Investment Company.

-Colgate has decided to concentrate on its non-oral care division, by launching an international range of Palmolive Aeromatherapy persoanl care products.

-Introduced 'Colgate Simply White', at-home teeth whitening gel which is priced at Rs.600 for 10ml.

-Colgate has relaunched colgate dental cream with what the Comp. calls a fresher taste & improved germ-fighting performance.

-The Comp. commences shipment of 'New Superior' Colgate Dental Cream

-The Herbal range was expanded with the launch of 'Herbal White' toothpaste for whitening combined with the benefits of Herbal ingredients

-'Navigator Plus' was launched with its unique characteristics as a premium toothbrush

-An all new range of Aromatherapy products - Shower Gel, Liquid Hand Wash & Bar Soap in 2 variants each were launched under the 'Palmolive' brand as a major thrust in the Personal Products portfolio

- Colgate Palmolive Nepal Ltd a wholly owned subsidiary of Comp. has temporarily suspended its operations in view of deterioration in general security situation in Hetauda [Nepals]

-Colgate unveils `Simply White' its at-home teeth whitening gel.

-Relaunched Colgate Dental Cream with a fresher taste & improved germ-fighting performance.

-Mr Peter Dam resigned as Director & Chairman of Board effective close of business hours on December 31, 2003 consequent upon his transfer to Brazil.

-Mr Fabian T Garcia has been appointed as a non-retiring Director & Chairman of Board effective January 01, 2004 in place of Mr Peter Dam.

2004

-Vikram Kaushik resigns from the Board of Colgate Palmolive India

-Colgate-Palmolive launches shower gel variant

- Unveils Palmolive Aroma Sensual Shower Gel, enriched with a blend of Orchid extract & pure essential oils of jasmine & rose, the gel is priced at Rs 90 for a 250 ml pack.

-Ties up with IDA to creat promote oral health campaign

2005

-Colgate-Palmolive unveils Colgate Active Salt toothpaste