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History of Marico Ltd.

1988

- The Comp. was incorporated on 13th October, under the name of Marico Foods limited It obtained the Certificate of commencement of business on 22nd November.

- The Comp. is engaged in the business of manufacture & marketing of branded personal care products, edible oils, fabric care products and processed foods. The Company products are sold under the brand names Parachute, Saffola, Sweekar, Marico Hair and Care, Revive and Sil.

1989

- The name of Comp. was changed to Marico Industries Limited w.e.f. 31st October.

- In December, the Comp. entered into an agreement with M/s. Rasoi Industries Limited for purchase of its unit located at M.I.D.C. Industrial Estate, Jalgaon.

1990

- The Comp. entered into a Registered Users Agreement dated 26th September, with BOIL for use of brands 'Parachute' and 'Saffola' for an initial period of 3 years commencing from 1st April.

1993

- The Comp. established a new plant at Kanjikode, Palghat District, Kerala to manufacture Parachute Coconut Oil. This plant with capacity of 24000 tons of coconut oil per annum began commercial operation in May.

- The products Parachute Coconut Oil, Saffola & Sweekar are manufactured at the Company factories. The products Marico Hair & Care, Revive Instant Starch, Parachute Amla & Parachute Herbal are manufactured on job work basis as per the Company quality specifications & under the brand names of Company.

- The Comp. has two SSI Units namely M/s. Amardeo Plastic Industries having its factory at Mumbai.

- The SIL range of jams & food products are manufactured by Kanmoor Foods Limited [KFLs] & marketed by Company.

- Saffola won the Most Outstanding `Brand of Year' Award instituted by the Advertising Club of Mumbai.

1994

- Agreements dated 21nd February 1994 & 16th November 1995 between the Comp. & The Bombay Oil Industries limited for using the Trademark 'Parachute' & Saffola'.

1995

- The Comp. has acquired the Brand `SIL' from KFL in March for an aggregate consideration of Rupees Three crores.

1996

- Memorandum of Understanding dated 2nd January, between the Company and Karvy Consultants limited agreeing to act as Registrars to the Issue.

- In March, the Comp. made a fresh issue of 10,00,000 equity shares of Rs.10/- each, at a premium of Rs.165/- per share, simultaneously with an offer for sale by promoters of 26,25,000 equity shares of Rs.10/- each, at a premium of Rs.165/- per share.

- The Comp. decided to leverage on the strong equity of Parachute brand through appropriate extensions. Accordingly, `Parachute Herbal' was launched.

- The Total Quality Movement within the Comp. has gathered speed and now embraces virtually all locations.

- The Comp. has made major investments in information technology, a process which began four years ago. Presently, all the establishments are covered by information technology & networked with the Corporate Office.

- The Comp. has acquired a formidable reputation for its HR practices and has been recognised by National HRD Network in the recent past.

1997

- Marico Industries has extended the Sweekar oil brand to introduce two new refined oils-Sweekar cotton seed oil & Sweekar mustard oil.

- The Comp. has set up a factory near Jalgaon to process the cotton seeds & another factory near Jaipur for mustard oil.

- The Comp. has launched branded refined mustard oil & cotton seed oil refined under its brand name Sweekar Orange.

- Marico Industries has been one of few success stories in the fast-moving consumer goods segment.

- The Comp. has announced the extension of Parachute brand name to other products in the hair care segment, thus making it an umbrella brand.

- Marico Industries has launched three new variants of coconut oil - light oil, nutra sheen liquid & nutra sheen creme-under the brand name Parachute.

- Marico Industries Limited, the Rs. 400 crore consumer goods company has been selected as a Top Performing Global Growth Comp. from India by the World Economic Forum, New Delhi.

1998

- The Comp. was originally a join venture between a Lever group company & Nissin of Japan, & its products were distributed through HLL channels.

- Marico Industries Ltd has taken the lead in launching a refined oil in the soya segment with a new variant called Sweekar Refined Soya Oil.

- The Comp. has recently launched a new variant in Postman called Sona, which is a sunflower oil.

- MIL launched an innovative fabric care product named Revive ColourFix which helps to fix the colour on cotton fabrics.

- The Comp. has recently extended the brand equity of Parachute to coconut-based hair grooming products like Parachute Lite & Parachute Nutra-Sheen. The Comp. is also considering testing Parachute branded products in international markets like Europe & America.

1999

- Marico Industries Ltd is focussing on relaunching its SIL brands in its `healthcare' business, after a successful repositioning of its Saffola & Sweekar brand.

- The Comp. is planning to introduce a range of vegetable soups.

- The Comp. is planning to set up a wholly-owned subsidiary in Bangladesh shortly.

- Marico Industries [Maricos] & The Bombay Oil Industries [BOILs] have reached an understanding in terms of which the brands, Parachute and Saffola are being assigned to Marico.

- ICRA has retained the `A1+' rating for Rs. 7.5-crore commercial paper programme of company.

- The Comp. is planning to set up a local manufacturing unit is several other SAARC countries.

2000

- The Comp. launched Parachute Dandruff Solution Coconut Hair Oil in Calcutta, the first oil to combine coconut oil with antidandruff properties in a single hair oil.

- The Comp. has launched the branded coconut oil in a tamper proof seal pack with a flip top cap.

- Marico Industries limited has a tied up with the International Association of Trichologists [IATs], a non-profit organisation based in Australia.

2001

- Marico Industries has launched the Revive Anti-Bacteria starch.

2002

-Marico Industries Ltd has informed BSE that the Board approved the Issue of bonus redeemable preference shares of aggregate face value of Rs 290 million. Ratio -- 1:1 on equity enhanced after bonus issue of equity shares made by Board on April 18, 2002 & approved by shareholders on July 18, 2002. The rate of dividend is 8% p.a.Increase in authorised share capital of Comp. from Rs 300 million to Rs 600 million.

2003

-Marico Industries Ltd have appointed Erehwon consultancy firm for initiatives of innovation in marketing & management.

-Marico Industries have acquired a controlling equity interest in Sundari LLC.

2004

-Marico Industries' popular edible oil brand 'Saffola' launches a fresh advertising campaign. The campaign by Grey Worldwide has a new tagline, Aaj se jeene ka andaaz sudhariye [Improve your lifestyle todays], urges every Indian to take up healthy lifestyle. Earlier Saffola campaign used the tag line - Saffola Swasth ParivaarKe Dil Ki Dhadkan

-High Court of Judicature at Bombay approves the Scheme of Amalgamation of Anandita Arnav Trading and Investment Private Ltd, Madhav Nandini Trading and Investment Private Ltd, Rajvi Rishabh Trading and Investment Private Ltd & Rishabh Harsh Trading and Investment Private Ltd with Marico Industries Ltd on February 12, 2004

-Announces 1:1 bonus issue

- Marico Industries launches 'Saffola Gold, a blend of Ricebran & Kardi oils in a 70:30 ratio, which has dual benefits of lowering cholesterol & enabling food cooked in it to absorb lesser oil

-Marico industries has announced its foray into the beauty products segment with the launch of Silk-n-Shine, a post-wash haircare product

2006

-Marico acquires HLL`s Nihar for Rs 216 cr

2007

-Marico Ltd has appointed Mr. Anand Kripalu as an Additional Non-Executive Director on the Board of Directors of Company.

- The Comp. has splits its face value from Rs.10/- to Rs.1/-.

2008

-Marico Limited has appointed Ms. Rachana Lodaya- Legal Manager, as Comp. Secretary & Compliance officer of Company, with effect from August 01, 2008.