2003
-Radico Khaitan introduces 8 PM in the rum segment
-Liquor manufacturer Radico Khaitan Ltd has formally launched its '8PM Bermuda Rum' on December 11, 2003
2004
-Rolls out Royale Oak, a premium brandy, in Kerala & Pondicherry, making it the fourth major brand launch in the last 18 months
-Acquired bottling unit in the State of Andhra Pradesh. M/s Anab-e-Shahi Wines and Distilleries Pvt Ltd., Hyderabad owned this bottling unit. The Comp. has acquired 100% shares of this Comp. from its existing promoters, thereby making M/s Anab-e-Shahi Wines and Distilleries Pvt Ltd a 100% subsidiary of Company.
-Radico Khaitan Ltd has acquired Anab-e-Shahi, a bottling plant in Andhra Pradesh
-Radico Khaitan has introduced its leading brands of Indian Made Foreign Liquor in the Tamil Nadu market
-Radico acquires Bacardi in Whytehall for Rs 30 cr
-Radico Khaitan Ltd has taken on Bollywood star Katrina Kaif as the face of its advertising campaign for Old Admiral brand