I just read this e-book, simply because, according to my friend this book is written by some of the ingenious individuals who foresaw and also profited even from the financial collapse. - Sunita
I heard people are using this e-book as a Self-help guide to investing. I recently finished studying it, and never have experimented with any of the strategies; however they all appear to make sense. - Rajiv
A fantastic guide overall. Quite different from almost all other value investing publications because it concentrates on finding unique scenarios that are best to invest in. - Alexis
This particular e-book really opened up my eyes to some fresh opportunities and possibilities that while investing I should be looking for. Once you have read this traditional value investing book you will learn a lot. - Kavita
I really like the writer of this book. It is simple, properly explained, amusing, relevant, and incredibly well planned. This particular e-book is really a holy bible for dealing with unique circumstances in the market. - Saurabh

History of Rajesh Exports Ltd.

The Comp. was established on 29/5/90 as a partnership firm in the name of M/s Rajesh Exports comprising of 3 partners with the objective of manufacture & export of Gold Jewellery. The firm was reconstituted as a joint stock Comp. on 25/1/95 & was registered as a Public Limited Comp. as Rajesh Exports Limited [hereinafter referred to as REL/Companys] under part IX of Companies Act, 1956 on 1/2/95 with the Registrar of Companies, Karnataka.

Presently, REL is exporting plain Gold jewellery & studded Gold jewellery mainly to USA, UK, Singapore & UAE.

The Comp. has within a short period of five years as a partnership firm grown from strength to strength & has registered excellent growth in exports. The exports have increased from Rs.247.89 lakhs as on 31.3.1991 to Rs.3537.06 Iakhs as on 31.3.1995 & the profits from Rs.30.14 lakhs to Rs.394.04 lakhs. The average annual sales growth rate over the last five years is 114.08%.

In 1993-94 the Comp. resorted to a major change in its marketing orientation. The Comp. had till mid 1993 been exporting its products directly to the retail dealers. Unlike most commodities Gold products can't be exported generally on sample & approval basis. In the event of any rejection by importer the jewellery can't be imported back to India under any circumstances. This gave the overseas retail importers a convenient situation to force their terms on the exporter after the arrival of consignment. Apart from this the Comp. was hampered on several other counts such as poor volumes & higher costs of co-ordination in the orders, despatch & debit collections etc.,

In order to overcome these problems the Comp. entered into strategic marketing alliances with certain key wholesalers in UAE, UK, Singapore & USA. Under the alliances the Comp. exported large consignments of approved designs to be stocked & retailed widely at the respective centers. The Comp. was thus able to provide a larger variety of its products to its retailers readily. This ensured increased offtake & faster payments.

However, initially as the concept was new the Comp. had to effect price adjustments on sales to wholesalers in order to cover their holding costs. As such, though the Comp. could achieve a phenomenal jump in its turnover from Rs.1059 lakhs in 1992-93 to Rs. 2000 lakhs in 1993-94, the profitability was not commensurate with the increase.

The new marketing methods resulted in increased volumes & quick offtake from retailers. The consequent reduction in holding costs at the wholesaler level enabled the Comp. to restore its selling prices & thus improve the profit margin in 1994-95. The Comp. achieved a sales of Rs.3537 lakhs representing an increase of nearly 77% over 1993-94. The success of new marketing thrust has encouraged the Company to set up its own trading offices at UAE, UK, USA, Singapore & Germany. The Comp. has already identified the respective locations & has obtained necessary approval from Reserve Bank Of India vide their letter No.EC.BG.NO.2496/08.10.54/94-95 dated 7th April 1995 for setting up these trading offices.

The Comp. has received the following awards for its outstanding performance:-

Award for highest exports in studded Gold jewellery for year 1993-94 from The Gem and Jewellery Export Promotion Council sponsored by Government of India.

'Best Exporters Award' in Gold Jewellery for years 1992 - 93 & 1993 - 94 from Government of Karnataka.

The Comp. has also received Export House Status from Government of India.

The assets of partnership firm have not been revalued any time in the past.

-Company has informed that the Comp. has been awarded for highest exports in plain Gold Jewellery. The Comp. has been receiving this award consistently for last nine years.

2004

-Rajesh Exports bags export order for a total value of 1090 million

-Rajesh Exports completes II Phase of World largest gold jewellery manufacturing facility

-Rajesh Exports bags Rs 1850 million order from Gold Star Jeweller

2005

-Rajesh Exports bags Rs. 1320 mn order from Excel Goldsmiths, UAE

2006

-Oyzterbay joins hand with Rajesh Exports.

-Rajesh Exports announces the Launch of Six new 'LAABH' Retail Showrooms Nationwide

-Rajesh Exports enters realty market

2007

-Rajesh Exports announces the national launch of Laabh Jewellers.

2008

-The Comp. has issued Bonus Shares in the Ratio of 2:1.

- The Comp. has splits its face value from Rs2/- to Rs1/-.