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History of Tulip Star Hotels Ltd.

YEAR EVENTS 1987 - The Comp. was Incorporated on 10th September, in the name of Cox & Kings Finance limited & was promoted by Cox and King [Indias] limited Comp. has changed its name to the present one on October, 1994.

- The Main object of Comp. is to operate in the area of leasing, hire purchase, investments, foreign exchange dealing & all other financial products.

1995 - The Comp. came out with a public issue of 9,10,000 No. of equity shares of Rs.10 each at a prem. of Rs.100 per share. The issue was oversubscribed by 6.72 times.

- Comp. has entered into agreement with International Currency Exchange Plc., United Kingdom to promote a joint venture company with 50% equity participation through its affiliate Gold International Currency Exchange [Mauritiuss] limited for opening of money changing bureaux at important locations in India.

- 9,10,000 No. of equity shares of Rs.10 each at a prem. of Rs.100 per share allotted to the Indian public through public issue.

1996 - The trading in the Company scrip was indefinitely suspended by The Stock Exchange, Mumbai on March 01, due to speculative activities.

- The Comp. has entered into agreement with International Currency Exchange Plc., United Kingdom to promote a joint venture Comp. with 50% equity participation through their affiliate Gold International Currency Exchange [Mauritiuss] limited for opening of money changing bureaux at important locations in India.

1997 - Cox and Kings [C&Ks], apparently the oldest established travel Comp. in the world, has set up shop in Calcutta.

- Cox and Kings has tied up with Standard Chartered Bank to offer finance options for its travel now-pay later scheme, Worldwide Holidays for 1997, in India. It has launched its worldwide holiday programmes.

- Cox and King, a leading travel Comp. in the world, announced their tie-up with Top Deck, the largest operator of coach camping youth tours in Europe.

- Cox and Kings has an operating agreement with Taj Travel and Tourist [a 100 per cent subsidiary of IHCs] to man its travel desks, provide technical expertise, training & maintenance [for carss].

- Taj Trade and Transport Company, an IHL subsidiary, had signed a 25-year contract with Cox and Kings in June 1996.

- Cox and Kings has tied up with JT Mobiles, one of cellular operators in Bangalore, to provide travel call service.

1998 - Cox & Kings, has drawn up major marketing exercises in a bid to popularise its corporate travel packages all over India.

- The Comp. has recently introduced a team of 300 direct marketing agents [DMAss], who have been supposedly employed after rigorous screenings followed by elaborate training programmes, who are responsible for sales & marketing of the packages in their own respective circles.

1999 - With a view to increasing the tourist inflow into the country, Cox and Kings [Indias] Ltd has launched an exclusive millennium pack.

- Travel Comp. Cox and Kings has designed a three-day millennium package wherein a Maharana, two Maharajas & a Thakur of Rajasthan will play host to guests at their palaces.

2000 - Cox and Kings is set to expand its foreign exchange business to more centres in India.

- Cox and Kings [Indias], & Ford India, which has introduced the `josh machine' Ikon, have joined hands to launch the `Travel with Cox and Kings & Win a Ford Ikon' campaign.

- Cox & Kings launched its first product, the Cox & Kings Worldwide Holidays 1997, for travel market. 2006

-Delists shares from Delhi Stock Exchanges Ltd [DSEs] w.e.f. March 20, 2006.