Who Should Consider Buying Equity
Calls?
- An investor who is very bullish on a particular stock and
wants to profit from a rise in its price.
- An investor who would like to take advantage of the leverage
that options can provide, and with a limited dollar risk.
- An investor who anticipates a rise in value of a particular
stock but does not want to commit all of the capital needed to
purchase shares.
Buying an equity call is one of the simplest and
most popular strategies used by option investors. It allows an
investor the opportunity to profit from an upward move in the price
of the underlying stock, while having less capital at risk than with
the outright purchase of an equivalent number of underlying shares,
usually 100 shares per call contract.
Definition
Buying an equity call gives the owner the right, but
not the obligation, to buy 100 shares of underlying stock at a
specified price (the strike price) at any time before a specific
time (the expiration date). This is a bullish strategy because the
value of the call tends to increase as the price of the underlying
stock rises, and this gain will increasingly reflect a rise in the
value of the underlying stock when the market price moves above the
option's strike price.
The profit potential for the long call is unlimited as the
underlying stock continues to rise. The financial risk is limited to
the total premium paid for the option, no matter how low the
underlying stock declines in price. The break-even point is an
underlying stock price equal to the call's strike price plus the
premium paid for the contract. As with any long option, an increase
in volatility has a positive financial effect on the long call
strategy while decreasing volatility has a negative effect. Time
decay has a negative effect.

Participate in Upward Stock Price
Movement With Limited Downside Risk
Please note: Commission,
dividends, margins, taxes and other transaction charges have not
been included in the following examples. However, these costs can
have a significant effect on expected returns and should be
considered. Because of the importance of tax considerations to all
options transactions, the investor considering options should
consult with his/her tax advisor as to how taxes affect the outcome
of contemplated options transactions.
Example
ZYX is trading at $44.25, so 100 shares
of stock would cost a total of $4,425. However, an investor could
instead purchase one six-month ZYX 45 call, which represents the
right to purchase 100 underlying ZYX shares at $45 per share, for a
quoted price of $3.25. The total cost for the call would be: $3.25 x
100 contract multiplier = $325, a fraction of the total stock
purchase price. Instead of committing $4,425 on the purchase of 100
ZYX shares, spending only $325 for the purchase of one call would
leave a balance of $4,100 that could then be invested in short-term,
interest-bearing instruments.
By purchasing the call the investor is saying that by expiration he
anticipates ZYX to have risen above the break-even point: $45 strike
price (at which price ZYX can be purchased no matter how high it has
risen) + $3.25 (the option premium paid), or a ZYX share price of
$48.25. The investor's profit potential is unlimited as ZYX stock
price continues to rise above $48.25. The risk for the call purchase
is limited entirely to the total premium paid for the contract, or
$325, no matter how low ZYX stock price declines.
Before expiration, if the call purchase becomes profitable the
investor is free to sell the option in the marketplace to realize
this gain. On the other hand, if the investor's bullish outlook
proves incorrect and ZYX declines in price, the call might be sold
to realize a loss less than the maximum.
Consider three possible scenarios at
expiration:
- ZYX closes above the break-even point
- ZYX closes between the strike price and the break-even point
- ZYX closes below the strike price
ZYX is above break-even point of
$48.25 at expiration

If ZYX closes above the break-even point of $48.25
at expiration, at $51 per share for instance, the option will be
in-the-money and worth its intrinsic value (difference between the
strike price and stock price):
$51.00 ZYX stock price
-$45.00 call strike price
$6.00 intrinsic value
If you sell the ZYX 45 call for its intrinsic value
of $6 then you would see a profit:
$6.00 intrinsic value received at call's sale
$3.25 premium initially paid for call
$2.75 profit
This profit of $2.75 ($275 total) represents a return on an initial
investment of $3.25 premium paid for the call ($325 total) of
approximately 84.6% over the 6-month life of the call contract.
The call could also be exercised, and 100 shares of ZYX purchased at
the contract's strike price of $45 per share plus the $3.25 call
premium paid, or a net price of $48.25. The stock could either be
sold in the marketplace or held in anticipation of continued profits
on the upside.
Instead of purchasing the call, had the stock been
purchased outright at $44.25 per share and increased in price to $51
at option expiration, it would then be worth a total of $5,100. The
result is a 15.25% return over the initial stock investment of
$4,425 versus an 84.6% return for the option investor.
ZYX is between $45 and $48.25 at
expiration

With ZYX exactly at the strike price of $45 at
expiration, the $45 call would be exactly at-the-money and have no
value. With ZYX at the break-even point of $48.25 at expiration the
call's intrinsic value would be $3.25, or its initial cost. With ZYX
closing between $45 and $48.25 at expiration, the $45 call will be
in-the-money and have an intrinsic value of less than its initial
cost. In this case the option could be sold to recoup some of its
original purchase price resulting in a partial loss for the
position.
For example, ZYX closes at $47 at expiration. The call's intrinsic
value at this point would be:
$47.00 ZYX stock price
-$45.00 call strike price
$2.00 intrinsic value
ZYX did rise in value, but not as much as
anticipated. The option that cost $3.25 is now worth $2, so the
investor can sell the call and recoup some of its initial purchase
price. If the ZYX 45 call is sold for its intrinsic value of $2 then
the loss for the position would be:
$3.25 premium initially paid for call
$2.00 premium received at call's sale
$1.25 partial loss
The call could also be exercised. 100 shares of ZYX would be
purchased at the contract's strike price of $45 per share plus the
$3.25 call premium paid, or a net price of $48.25 per share. The
stock could either be sold in the marketplace or held in
anticipation of continued profits on the upside.

Instead of purchasing the call, had the stock been
purchased outright at $44.25 per share and increased in price to $47
at expiration, it would then be worth a total of $4,700. The result
is a 6.2% return over the initial stock investment of $4,425 versus
a partial loss of $125 from an initial investment of $325 for the
option investor. However, the call buyer could have earned interest
on $4,100 not committed to the initial stock purchase, which could
offset some of the option loss.
ZYX is at or below $45 at expiration

Say ZYX stock did not move as anticipated, but
instead declined and closes at $40 per share at expiration. The ZYX
call would expire out-of-the-money and with no value, so the
investor would lose the total premium of $325 initially paid for the
option. This would be the limited, maximum loss no matter how far
ZYX stock had declined, and would also be realized if at expiration
ZYX closed at any point at or below the $45 strike price and the
call expired out-of-the-money.

Assume the same scenario of ZYX closing at $40 on
expiration and consider an initial purchase of 100 shares at $44.25
instead of the call. At $40 per share, the 100 shares would have
declined in value to $4,000. The stock investor would be facing an
unrealized loss of $425, and would have incurred a greater loss if
ZYX stock had declined even further. The option investor's loss,
however, is limited to the $325 premium paid for the contract. The
stock investor now has two choices: sell the stock and realize this
loss, or hold onto the stock and hope for an increase in price to
recoup some or all of the loss.
By purchasing the call for significantly less cash than an outright
purchase of 100 ZYX shares, the investor limited the investment
capital at risk if ZYX stock did not increase in price as
anticipated. Now he still has the cash balance of his original
investment capital, plus interest if it had been invested in
short-term interest bearing instruments, with which to make another
investment decision.
Summary
For those who are very bullish on a particular stock
over the near- or long-term, and who require a known, limited downside
risk, buying a call might be an appropriate strategy to use. Purchasing
a call option usually requires a smaller initial cash investment than an
outright stock purchase, which in addition to reducing the capital at
risk offers the potential of leveraged profits if a bullish opinion
proves correct. As the underlying stock continues to increase, the long
call's profit potential is theoretically unlimited, and larger returns
on investment can be seen in comparison to an outright stock purchase.
On the downside, the stock investor is exposed to a potentially
significant dollar loss from a decline in share value, while the call
buyer's maximum loss is known in advance and is limited entirely to the
option's purchase price.
Today's investor has a choice of shorter-term expiration months afforded
by regular equity option contracts, longer-term expirations available
with LEAPS®, as well as multiple strike prices. So no matter an
investor's anticipated target price for an underlying stock after a
bullish move, or the time frame over which this move might occur, there
is most likely a call contract that fits both his outlook and tolerance
for risk.